Business Manager – Channel & System Integrator Sales
Business Manager – Channel & System Integrator Sales
Location: Bhopal
Company: Creative Newtech Ltd.
About the Role
Creative Newtech is looking for an experienced Business Manager – Channel & SI Sales to drive growth in our Value Solutions Distribution
Vertical. This role focuses on expanding business through System
Integrators, Channel Partners and Consultants across enterprise
infrastructure projects.
Key Responsibilities
= Develop and expand business with System Integrators, VARs, and Channel Partners.
= Identify and onboard new partners to strengthen the enterprise ecosystem.
= Drive partner-led opportunities in areas such as Networking, Surveillance, Power Solutions, Display & AV Solutions, command & control Centres, and Smart Infrastructure Projects.
= Build and maintain a strong pipeline through partners.
= Work closely with Product Managers and OEM teams for deal registrations, pricing approvals, and technical coordination.
= Achieve assigned revenue and margin targets through partner-driven business.
= Monitor partner credit exposure and support timely payment collections.
= Maintain strong partner engagement to ensure long-term business growth.
Key Performance Indicators (KPIs)
= Revenue achievement through channel partners
= Enterprise project pipeline development
= New partner acquisition and partner engagement
= Margin achievement and vendor program participation
= Partner payment discipline and overdue control
Experience & Skills
= 3–10 years of experience in IT distribution or OEM channel sales
= Strong relationships with System Integrators and enterprise channel partners
= Experience in selling enterprise IT infrastructure solutions
= Excellent partner relationship management and negotiation skills
= Strong commercial understanding and business acumen
