Performance Marketing Manager
Job Title: Performance Marketing Manager
Department: Marketing
Location: Kandivali, Mumbai
Experience Required: 10–15 Years
Industry Preference: Consumer Electronics / Digital Performance
Marketing Agencies / Consumer Tech Brands / E-Commerce & Online
Marketplaces
Qualification: Graduate in Marketing, Business, Engineering, or related
field (MBA preferred)
Job Summary
We are seeking a highly analytical and results-driven Performance Marketing Manager to lead our digital growth and revenue optimization initiatives. As our e-commerce business is significantly driven through Amazon and online marketplaces, this role requires a data-first, ROI-focused professional capable of managing performance marketing with strong commercial acumen.
The incumbent will be responsible for driving scalable digital sales, optimizing campaign efficiency, and maximizing profitability across our premium electronics portfolio through data-driven decision-making, algorithm-based optimization, and inventory-aligned marketing strategies.
Key Responsibilities
1. Amazon Marketplace & Performance Marketing Management (Core Focus)
- Manage end-to-end Amazon Advertising (AMS) campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display
- Optimize campaign performance to improve visibility, conversions, and Best Seller Rank (BSR)
- Develop and execute keyword strategy, bidding models, and campaign structures to maximize Share of Voice (SOV)
- Monitor marketplace trends, competitor activity, and category performance to drive growth
- Collaborate with product, sales, and supply chain teams to ensure alignment between marketing initiatives and business objectives
2. Data Analysis, ROI Optimization & Financial Control
- Drive performance based on profitability metrics such as TACOS, ROAS, Contribution Margin, and Customer Acquisition Cost (CAC)
- Analyze campaign and sales data to identify growth opportunities and cost optimization strategies
- Align marketing spend with inventory levels, demand forecasting, and supply timelines
- Prevent revenue loss due to stock-outs through proactive campaign and inventory planning
- Prepare regular performance reports and dashboards for leadership decision-making
3. Digital Growth Strategy & Execution
- Develop and implement performance marketing strategies to drive online revenue growth
- Manage campaigns across digital platforms such as Amazon, Google Ads, and other marketplaces
- Continuously test, optimize, and scale campaigns using data-driven experimentation
- Identify opportunities for new product launches, category expansion, and market penetration
- Ensure efficient utilization of marketing budgets to maximize ROI
Key Requirements
- 10–15 years of experience in Performance Marketing / E-Commerce Marketing / Digital Marketing
- Proven experience managing Amazon marketplace advertising and revenue growth
- Strong analytical and numerical skills with the ability to interpret large datasets
- Experience in consumer electronics, distribution-led businesses, or high-value product categories
- Advanced proficiency in:
- Amazon Seller Central / Vendor Central
- Google Ads Manager
- Google Analytics (GA4)
- Advanced Excel (Pivot Tables, Power Query, Dashboards)
- Strong understanding of performance metrics such as:
- ROAS
- TACOS
- Conversion Rate
- Contribution Margin
- Inventory Turnover
Preferred Competencies
- Strong commercial and business acumen with P&L ownership mindset
- Ability to translate complex data into actionable business strategies
- Excellent stakeholder management and cross-functional collaboration skills
- Strong problem-solving and decision-making capabilities
- Hands-on, execution-driven leadership style
- Understanding of premium electronics products and technical specifications
