Product Marketing Executive / Manager
Job Title: Product Marketing Executive / Manager
Location: Vashi, Navi Mumbai
Department: Product Marketing / Marketing
Experience Required: 3–8 Years
Industry Preference: Consumer Electronics / IT Hardware / Networking /
Surveillance / Technology Products
Qualification:
- Graduate in Marketing / Mass Communication / Engineering / Multimedia / Design
- Certification in Digital Marketing / Content Creation / Video Editing (Preferred)
Job Summary
We are seeking a Product Marketing professional responsible for creating high-quality product communication assets including demo videos, training content, product catalogues, and user guides. The role will ensure consistent brand messaging, support product launches, and enable sales and service teams with effective product knowledge and marketing materials.
The ideal candidate will have strong skills in content development, technical communication, and product presentation, especially in technology-driven product environments.
Key Responsibilities (KRAs)
Content & Communication Development
- Create product demo videos showcasing product features, usage, and value propositions
- Develop content for product features for marketing and sales enablement
- Prepare training content for internal teams, partners, and customers
- Ensure messaging is clear, technically accurate, and aligned with product positioning
Training & Documentation
- Develop and maintain training videos for product onboarding and usage
- Prepare User Guide Books / Manuals with step-by-step instructions
- Support product launches with training and educational materials
- Coordinate with Product and Service teams to ensure accuracy of technical information
Product Marketing Collateral
- Design and prepare product catalogues, brochures, and marketing materials
- Maintain updated product information across all marketing assets
- Support sales teams with presentation decks and product communication tools
Branding & Packaging Compliance
- Ensure packaging design complies with brand guidelines and regulatory requirements
- Maintain consistency in brand identity, visual standards, and messaging
- Coordinate with design, product, and packaging vendors for approvals
Cross-functional Coordination
- Work closely with Product Management, Sales, and Service teams
- Support product launches, campaigns, and promotional activities
- Collect feedback from field teams to improve communication materials
Key Skills & Competencies
- Product Marketing & Technical Content Creation
- Demo Video & Training Video Development
- Product Documentation & User Manual Writing
- Catalogue & Marketing Collateral Preparation
- Brand & Packaging Guidelines Compliance
- Video Editing Tools (Premiere Pro / Filmora / Camtasia / Canva)
- Basic Graphic Design & Layout Skills
- Strong communication and presentation skills
- Attention to detail and deadline management
Preferred Tools / Software
- Canva / Adobe Creative Suite
- Video Editing Software (Premiere Pro / Filmora / Camtasia)
- MS PowerPoint / Word / Excel
- Content Management Systems (CMS)
- Basic understanding of product photography / videography
Key Performance Indicators (KPIs)
- Timely delivery of demo and training videos
- Accuracy and quality of product documentation
- Completeness and consistency of product catalogues
- Compliance with brand and packaging standards
- Sales and service team satisfaction with training materials
